The “Discover” phase in any business or startup is a crucial period that entrepreneurs must consider, approach with clarity, and thoroughly explore. During this phase, the entrepreneur focuses on gathering information, conducting market research, and identifying potential opportunities. It is essential to have a clear vision and understanding of the problem that the business aims to solve, as well as the target audience or market segment. By delving into customer needs, industry trends, and competitor analysis, entrepreneurs can gain valuable insights and validate their ideas. Additionally, this phase allows entrepreneurs to assess the feasibility, scalability, and potential risks associated with their business concept. Ultimately, the Discover phase lays the foundation for the subsequent stages of planning, development, and execution, providing a solid understanding of the business landscape and helping entrepreneurs make informed decisions.

The “Building” phase in any business or startup is a critical stage that entrepreneurs need to approach with clarity and careful consideration. This phase involves transforming the concept and vision into a tangible product or service. It requires meticulous planning, resource allocation, and effective execution. Entrepreneurs must establish clear goals, milestones, and timelines to guide the development process. This includes creating a well-defined business plan, assembling a skilled team, and securing necessary funding or investment. Additionally, entrepreneurs need to focus on building a strong organizational structure, implementing efficient operational processes, and developing a compelling brand identity. Clarity of purpose, adaptability, and effective communication are key during this phase to ensure that the product or service meets the needs of the target market. By carefully navigating the Building phase, entrepreneurs can lay a solid foundation for future growth and success.

Program Descriptions Expande:

1. Online Modules: Our online modules are meticulously crafted to provide Latino business owners with comprehensive guidance on expanding their online presence. Through step-by-step instructions, practical examples, and real-world case studies, participants gain valuable insights and actionable strategies to enhance their digital visibility and grow their businesses.

2. Face-to-Face Live Sessions: Our face-to-face live sessions in Winston-Salem offer an immersive learning experience for participants. Expert facilitators deliver engaging workshops, presentations, and interactive discussions, covering key topics relevant to Latino entrepreneurs. These sessions foster a collaborative environment, encouraging participants to share ideas, seek guidance, and build connections within the business community.

3. Monthly Group Coaching: Our monthly group coaching sessions serve as a supportive platform for Latino business owners to connect, learn, and grow together. Led by experienced coaches, these sessions provide a space for participants to discuss challenges, receive personalized feedback, and gain insights from the collective wisdom of the group. Through shared experiences and peer support, participants develop valuable skills and stay motivated on their entrepreneurial journey.

4. Expande Business Planner: The Expande Business Planner is a practical tool that empowers participants to create a structured and actionable 90-day plan. By setting clear goals, prioritizing tasks, and tracking progress, business owners can effectively manage their time and resources. The planner serves as a constant reminder of their vision and achievements, helping them stay focused, organized, and motivated towards long-term success.

Expande U’s comprehensive services and programs combine knowledge, practical tools, and a supportive community to equip Latino business owners with the resources they need to thrive in the digital landscape. By addressing the unique challenges faced by this community, Expande U aims to foster economic growth, strengthen communities, and empower entrepreneurs to achieve their business goals and create a lasting impact.